ABOUT AMANDA — JOYFIT™ FOUNDER

 

Hi, I’m Amanda Friedrichs.

Founder of JoyFit™, certified fitness coach, licensed massage therapist, fire wife, boy mom, and a woman who believes strength should feel empowering — not intimidating.

 

I created JoyFit because I know exactly what it’s like to walk into the gym and feel overwhelmed, confused, or unsure where to start. After years of training, learning, filming tutorials, and building routines between mom duties and fire-wife life, I realized something:

 

Fitness should feel joyful, confident, and doable — even in the busiest seasons.

 

My Story

I’ve always loved movement, discipline, and the confidence that grows from strength training. But I’ve also lived the real-life version of fitness:

 

- juggling kids

- supporting my husband’s fire schedule

- late-night editing and trying to stay on top of my own workouts

- trying to make health a priority in real-world chaos

 

Through it all, I created a system that truly works — one that’s structured, effective, and realistic for everyday women.

 

JoyFit was born from that passion. 

 

My Mission

JoyFit isn’t just another fitness plan.

It’s a full experience designed to:

 

✔ Take away guesswork

✔ Build real confidence in the gym

✔ Give you day-by-day workouts you can trust

✔ Teach proper form through clear video tutorials

✔ Support you with simple, sustainable habits

✔ Help you become the strongest, healthiest version of YOU

 

I believe fitness should lift you up — physically and emotionally.

It should help you find your strength, ignite your joy, and transform your life from the inside out.

 

What Makes JoyFit Different

JoyFit programs are created for real people: People with families, jobs, busy schedules, and big goals–amidst all the chaos you want true and lasting transformation! So everything is laid out for you:

 

- Daily gym routines

- Guided videos for every exercise

- Education on form, nutrition, and mindset

- A 3-Month Gym Mastery Plan built to give results

- Access for a full 12 months

 

No confusion. No wasted time. No intimidation.

Just clarity, strength, and progress.

 

A Little About My Heart

I’m a wife to my amazing firefighter husband, Justin, and a mom to two energetic boys who keep me laughing, grounded, and inspired. My Creator, God, and my family is my “why,” and the reason I pour so much into this brand.

 

I want my boys to grow up knowing their mom chased her dreams — and helped others chase theirs too.

 

Are You Ready?

If you’re ready to start feeling strong, confident, and in control of your fitness journey…

 

join me inside the JoyFit community.

 

Let’s build strength — and joy — together. 💛🔥